QuickBooks raises affected Essentials, Plus, and Advanced subscriptions at renewal, not Simple Start
What this means: Essentials, Plus, and Advanced subscribers should expect this increase at their next renewal. Simple Start, Free, Lite, and Ledger subscribers are unaffected.
QuickBooks Online raised prices for Essentials, Plus, and Advanced at renewals on or after August 1, 2026. Simple Start, Free, Lite, and Ledger were not part of this increase, per QuickBooks' own announcement. Essentials rose to $85/mo (third-party sources disagree on the prior figure, citing either $60 or $75). Advanced rose to $340/mo (prior figure similarly disputed between $200 and $275 across sources). Prepaid annual subscribers generally keep their existing rate until the current term ends, and some recent subscribers get a six-month price-protection window. We could not source an exact count of how many total increases QuickBooks has made since 2022; treat "a series of past increases" as accurate without a specific number attached.
Disputed figure: Third-party sources disagree on QuickBooks Plus's exact prior price — reports cite figures ranging roughly $99 to $115/mo, and no vendor archive confirms a single number. The current $140/mo figure is vendor-confirmed; only the historical 'before' price is disputed.
Correction: An earlier version of this entry incorrectly stated that QuickBooks Simple Start's price rose to $38/mo on August 1, 2026. QuickBooks' own official pricing update confirms Simple Start, Free, Lite, and Ledger were explicitly excluded from this increase — only Essentials, Plus, and Advanced changed. This entry has been corrected to reflect that.
Sources: QuickBooks — official pricing update announcement [VENDOR] · Certum Solutions [3P] · MosoFin [3P — disagrees with Certum on prior Plus/Advanced figures]